He talks about something called, Google commands, which are basically tools you can use to research how well web sites are ranking and why they are ranking. In this tutorial, he talks specifically about keywords, anchor text and using the Google command called “allinanchor”.

In this video, she talks about one of the most powerful  methods of on page Search Engine Optimization, internal linking strategies.

She does a great job of giving you the basics of SEO and what you should pay attention to when creating web pages and content for your web sites. Some of the things she talks about include linking strategies, keywords,  and what search engines want.

Search engine marketing has become bigger than ever as more and more companies and entrepreneurs battle to get the top ten spots for the best searches in Google and other search engines.

There are some advanced techniques and firepower that these people have access to, but that shouldn’t stop you from making sure you do everything you can to get recognition from search engines. You can take some simple steps to optimize your web site to make it easier to find. To give you some idea of how easy it is, Ill tell you about the two basic types of SEO and how to use them on your site.

• Onsite Optimization
  Onsite optimization involves anything you do on your web site to help search engines find it. This can include using anchor text for linking within your site, using propor title tags, using proper meta descriptions and tags, using keywords in your content for each page, and naming the url’s to reflect the content of each page.

  These are just some of the things you can do to your site to make it easier to find. The basic idea of on page optimization is to make your site accurately reflect the content of each page so a search engine knows exactly how to index your site in search engine results.

• Offsite Optimization
  Offsite optimization involves what you do outside of your web site to help search engines find your site. This includes promotion through other web sites and building link partnerships. This makes your site more visible to search engines and makes by building relationships with web sites that have similar information and web sites that have existing reputations.  Offsite optimization can be even more powerful than onsite optimization in terms of the traffic
  potential.

These are very basic descriptions of the two types of SEO that serve as the foundation for even the most advanced professionals. If you have the basics covered, it will give you huge advantage over web site owners in your niche that have not taken the time to optimize their web site.

Many experts may say that some of this stuff is old and outdated, but the fact is, is doesn’t hurt your site to put them on there. And it it comes down to you and another site being indexed on the first page, the one with the most optimized site wins, period.