Posted on Wednesday, 2nd December 2009 by Rod Davis
This Video explains how ads get to the top of the page in Google Paid Search Ads (Adwords). It gives some great information on quality score and relevancy.
Tags: adwords, pay per click, PPC Marketing, quality score
Posted in PPC Marketing | Comments (0)
Posted on Wednesday, 2nd December 2009 by Rod Davis
Here is a simple video that explains PPC marketing. The way the video is structured, makes it easy to understand. The guide of the video has Google in the background as she points and speaks.
Tags: introduction to ppc, pay per click marketing, PPC Marketing
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Posted on Friday, 20th November 2009 by Rod Davis
Here you will learn an advanced seo strategy for analyzing competition and for helping you to understand why certain sites rank highly.
He talks about something called, Google commands, which are basically tools you can use to research how well web sites are ranking and why they are ranking. In this tutorial, he talks specifically about keywords, anchor text and using the Google command called “allinanchor”.
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Posted on Friday, 20th November 2009 by Rod Davis
This is a very easy to understand tutorial about the role of anchor text and backlinks in search engine optimization. This is a great tutorial for those who really want to understand advanced search engine strategies.
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Posted on Friday, 20th November 2009 by Rod Davis
Rae gives some simple yet powerful information in this short clip about On Page SEO. On page SEO is what you do within your web site to help you get better rankings. You have 100% control over this aspect of your web site.
In this video, she talks about one of the most powerful methods of on page Search Engine Optimization, internal linking strategies.
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Posted on Friday, 20th November 2009 by Rod Davis
In this Video 10 year web marketing veteran Lisa Irby explains why there is no real secret to Search Engine Optimization.
She does a great job of giving you the basics of SEO and what you should pay attention to when creating web pages and content for your web sites. Some of the things she talks about include linking strategies, keywords, and what search engines want.
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Posted on Thursday, 15th January 2009 by Rod Davis
This video tells you how to create an effective email marketing campaign and how to build an email marketing database of customers.
Tags: Email Marketing, opt in email, responsible email marketing
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Posted on Wednesday, 14th January 2009 by Rod Davis
This is a video which explains the difference between broad match, phrase match and exact match in Goolge Advwords.
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Posted on Tuesday, 13th January 2009 by Rod Davis
This video explains how to increase in results and conversions using a lead capture page.
Rod Davis
online Marketing Consultant
Microbusiness Media.com
Tags: landing page, lead capture page, opt in page, sqeeze page, traffic conversions
Posted in Email Marketing | Comments (0)
Posted on Monday, 12th January 2009 by Rod Davis
This Video shows you what you need to start doing in order to maintain a blog that grows our traffic and your audience. If you are lost in the world of blogging and you need a push in the right direction, this may help put you on the right track to a successful blog.
Tags: blog maintanance, Blog Marketing, blogging
Posted in Blog Marketing | Comments (0)
