Internet Marketing Magazine

This is a video which explains the difference between broad match, phrase match and exact match in Goolge Advwords.

This video explains how to increase in results and conversions using a lead capture page.

Rod Davis
online Marketing Consultant
Microbusiness Media.com

This Video shows you what you need to start doing in order to maintain a blog that grows our traffic and your audience.  If you are lost in the world of blogging and you need a push in the right direction, this may help put you on the right track to a successful blog.

If you want to know how to lay a foundation for a successful blog, then
here are some powerful tips that will put you on the right track. He
brings up some valid points about blog etiquette.

This video shows you some important keys to building an email autoresponder list.

This video gives some great information on how to create a prospects database
and how to use responsible email marketing.

Here you will learn some tips on what makes a video go viral. He also
gives some great examples of videos and what makes them appealing.

The Truth About Guaranteed Visitors Coregistration Leads
and Cheap Advertising

Finding reliable ways to generate web site traffic that will actually convert to something useful is the age old question of almost every web site owner on the Internet.

There are a handful of common techniques that are known to be reliable method and new methods come and go as the Internet changes. But finding out which one works for you without spending tons of money and time can be a difficult task. If you want a web site that produces sales it is vital to find a reliable method of generating visitors without breaking your pockets.

Unfortunately, The different types of advertising methods and shady advertising companies coupled with the high costs of ads in general, its difficult to determine what works for your business without falling into some type of money pit.

Working in web analytics and lead generation for two large direct marketing companies, I was able to  experiment with almost every type of advertising you can find available on the web.  As a result I gained a solid understanding of what will produce results and what is a complete waste of time, resources and money.

One thing I found is that many advertisers try to allude you with advertising that  boasts high numbers of visitors or email recipients, so it is important that you  don’t become a victim of these empty promises. Traffic ads that claim to reach thousands  or even millions of people are usually sold in the form of email campaigns, coregistration/email  leads or “guaranteed visitors”.

I often asked to see some of the sources of these campaigns and there was always some sort of explanation as to why I could not see a page with my ad or be seeded in the email campaigns. This didnt really make sense. When I place an ad in Google Adwords, I can see it in searches night?

So to help you avoid wasting time and money, lets take a closer look at some of  the advertising methods you will want to avoid.

• Unrealistic Email Campaigns – If you want a true targeted email campaign to a true opt in list from a reputable Online Advertising Agency, expect to pay about $2500 and up. Anything  less is probably a false promise or simply SPAM email advertising with the  exception of a solo ads in bonafide ezines.A solo ad is and email ad sent to a responsibly maintained email list.  Targeted Solo ad list owners can be hard to find, but sometmes you can buy ads  for around $200, sometimes less. Most of these lists will not be a larger than 50,000 and may go up to 100,000 at most. These are great sources of leads because the list owners have a relationship with their subscribers which gives the publication and your ad more credibility.So if you see an offer to advertise by email to millions of people for $200, Its probably not your best choice. I even had one company take $125 of my own money to send out and email ad to 1.5 million people. I never recieved  any traffic and I Never got any confirmation the email was sent. As a  matter of fact, I never heard from them after I gave them my money!

• Guaranteed visitors – This is probably one of the worst forms of advertising you can  get if you even want to call it advertising. I really don’t know where most of it  comes from, but I have seen software and “scripts” that actually hit your  site and make it look like you are getting visitors. I would pretty much  stay away from this type of traffic either way.The reason companies boast a large numbers of visitors and email recipients is to get your mind away from the fact that the advertising doesn’t work. The next step is to send you bogus traffic or send your email ad to some type of SPAM list, if they even send it at all. Its easy for an advertising companyto sell you on exposure rather than what the campaign will actually produce.

• Coregistration email Lists and leads There are many different ways to obtain email leads and one of those ways is to flat out buy them. You will find many comanpanies selling coregistration leads, but there are two main problems with this type of lead. You have no idea how these leads are generated and many will say they never requested your inforamation in the first place.The second problem you will have is trying to send a message out to all of your leads at once. Theare are some autoresponder companies that you can use to  send a message out to your leads, but the most reputable ones, namely Aweber and Getresponse will not let you import these leads.If you do find a company that will let you broadcast to these leads, your deliverability rates are  usually much lower than if you use a more reputable company. Building a list this way is not impossible, but it is definitely not as easy as advertising companies would have you believe.

The explanation of each type of advertising can easily save you thousands of  dollars to months or even years of wasted effort trying to get something to work. I think the golden rule is, if an offer says you can reach millions of people at a time,99.9% of the time its  too good to be true.If you want  to know the best ways to advertise, stick to methods that will bring you high  quality traffic and focus on turning that into something you can use.

The Two Basic Types of SEO (Search Engine Optimization) and How to Use Them

Search engine marketing has become bigger than ever as more and more companies and entrepreneurs battle to get the top ten spots for the best searches in Google and other search engines.

There are some advanced techniques and firepower that these people have access to, but that shouldn’t stop you from making sure you do everything you can to get recognition from search engines. You can take some simple steps to optimize your web site to make it easier to find. To give you some idea of how easy it is, Ill tell you about the two basic types of SEO and how to use them on your site.

• Onsite Optimization
  Onsite optimization involves anything you do on your web site to help search engines find it. This can include using anchor text for linking within your site, using propor title tags, using proper meta descriptions and tags, using keywords in your content for each page, and naming the url’s to reflect the content of each page.

  These are just some of the things you can do to your site to make it easier to find. The basic idea of on page optimization is to make your site accurately reflect the content of each page so a search engine knows exactly how to index your site in search engine results.

• Offsite Optimization
  Offsite optimization involves what you do outside of your web site to help search engines find your site. This includes promotion through other web sites and building link partnerships. This makes your site more visible to search engines and makes by building relationships with web sites that have similar information and web sites that have existing reputations.  Offsite optimization can be even more powerful than onsite optimization in terms of the traffic
  potential.

These are very basic descriptions of the two types of SEO that serve as the foundation for even the most advanced professionals. If you have the basics covered, it will give you huge advantage over web site owners in your niche that have not taken the time to optimize their web site.

Many experts may say that some of this stuff is old and outdated, but the fact is, is doesn’t hurt your site to put them on there. And it it comes down to you and another site being indexed on the first page, the one with the most optimized site wins, period.